Sunrise over Florence. The cathedral dome, Giotto’s bell tower and Palazzo Vecchio appear above tiled roofs. Colourful medieval flags spin in the air, signalling the start of the MIDA 2025 International Handicrafts Fair at the Fortezza da Basso. Inside, close-ups show artisans: a cheesemonger slicing pecorino, olive oil pouring from a bottle, a jeweller engraving metal, and a lamp shaped like an open book glowing in a seller’s hand. Visitors browse leather goods, framed prints, hand-thrown ceramics and Tibetan thangka cloths while listening to makers. Workshop scenes follow: guests knead clay, paint carnival masks and mix herbs amid red lighting and incense smoke. Smiles, tastings and gestures illustrate creativity and cultural exchange. The video ends on a slow-motion view of a shared painting table, then fades to the white “MIDA 2025” logo.
MIDA - The international crafts fair
APRIL 24 – MAY 2 2026 | Florence, Fortezza da Basso
90 years of creativity and know-how in the heart of Florence, at the Fortezza da Basso - a timeless Medici jewel. Since 1931, the event has celebrated the art of handcrafting, showcasing masterpieces by Italian and international artisans.
Each booth presents centuries of craftsmanship, with creations ranging from glass to ceramics, from jewellery to fashion.
What you will find at MIDA
The Fortezza da Basso and Florence - The stage of the craftsmanship world
MIDA is an opportunity to explore Florence and its artistic beauties, starting right from the Fortezza da Basso, a masterpiece of Renaissance architecture. Built in the first half of the 16th century to secure control of the city by the Medici family, it is now the main venue of the Florence exhibition centre.