VISIT MIDA

Since 1931, MIDA - the Florence International Crafts Fair - has celebrated the art of craftsmanship, showcasing the excellence of local and international craftsmanship.

In 2026, we celebrate ninety years of history, a milestone that speaks to a continuous evolution between tradition and innovation, celebrating artisans and their creations.
 

A major event that brings together master artisans and emerging talents from around the world, with exhibitions, installations, workshops, and special initiatives within the magnificent setting of the Fortezza da Basso, an the heart of Florence.

At MIDA, you will discover a rich journey of experiences that blend tradition and contemporary creativity: unique creations ranging from clothing and accessories to artistic craftsmanship, from goldsmithing and jewellery to design, as well as home décor and accessories.

A journey through international crafts and outstanding food and wine excellence.

Live demonstrations, workshops, and talks offer the opportunity to experience artisanal techniques and craftsmanship up close, while themed areas and special events bring the exhibition to life.

MIDA is an immersive experience that showcases the value of craftsmanship in all its forms, combining tradition, innovation, and culture.